You spend time and money getting new people interested in your dance studio. You create social media content. You work on your website. You run dance studio marketing campaigns. You ask current families for referrals. Then it works. A parent sends a DM asking about jazz classes. Someone completes the enquiry form on your website. […]
Competition season can feel like controlled chaos. You’ve got dancers warming up, teachers rehearsing, costume changes happening everywhere and parents asking when their child’s section starts. Meanwhile, three different age groups seem to need you at exactly the same time. Then your dancers walk onto the stage. Of course you want them to do well. […]
Every dance studio owner wants to create routines that stand out. But here’s the truth: the routines people remember aren’t always the ones that win competitions. Sometimes, the most memorable performances are the ones that surprise the audience, tell a story or simply make people smile. In a recent episode of the Dance Principles United […]
“We’ve Always Done It This Way” Might Be Costing Your Dance Studio Thousands Every business develops habits. Some are intentional. Others quietly appear over time until they become “just the way we do things.” The trouble is, habits aren’t always helpful. In fact, one of the biggest obstacles to growth isn’t a lack of ideas. […]
Your Teachers Are Your Product (Whether You Realise It or Not) Ask most dance studio owners what business they’re in and you’ll hear answers like: “We teach dance.” “We build confidence.” “We create amazing concert experiences.” All true. But they’re not the complete picture. The real product your families experience every single week isn’t your […]
Every dance teacher wants engaged students. Every studio owner wants teachers who can confidently manage a room. But somewhere along the way, many teachers start believing they have to choose between being fun and being firm. The truth? The best teachers do both. Recently on the Dance Principles United Podcast, Rebecca sat down with her […]
How to Host a Concert That Actually Makes Money (Not Just Memories) There’s this idea floating around online that successful people are somehow different. More confident.More certain.Less scared. But honestly? Most successful people are just people who kept going anyway. This week on the podcast, Bec sat down with Stephen Tannos for one of the […]
There’s a funny thing about dance competitions. At the time, they feel like everything. The costumes. The rehearsals. The nerves backstage. The trophies. The scores. The placement announcements that can completely change the mood of an entire team in under thirty seconds. And as studio owners, teachers, and parents, it’s easy to get swept up […]
There’s a special kind of frustration that comes with ending your day completely exhausted… only to realise you still didn’t get the important stuff done. The social media posts are half finished. The emails are still sitting there. You forgot to send that parent reply. You opened Instagram “for work” and somehow ended up watching […]
There’s a moment most studio owners hit at some point. You’re working harder than ever. You’re teaching all the classes, answering emails at 10pm, posting on Instagram when you remember, trying to keep parents happy, keeping staff organised, planning concerts, fixing costumes, and somehow still attempting to have a family life. And yet… your studio […]
