How to Create a Positive Dance Competition Experience Dance competitions can bring out a very particular side of a dance studio owner. You’re standing backstage watching your six-year-olds rehearse and suddenly you find yourself saying: “Again.” “Spacing!” “Where’s your hairpiece?” “Who’s got her glove?” “Why isn’t she here?” “Someone message her mum!” Meanwhile, your dancers […]
Dance studio owners spend months preparing for their end-of-year concert. There’s choreography to finish. Costumes to organise. Music to edit. Lighting to plan. Tickets to sell. Dancers to rehearse. But there’s one part of concert planning that’s surprisingly easy to overlook. What’s the experience like for the parents? Not just while they’re sitting in the […]
What If Your Dance Studio Is Successful… But You Aren’t? Success can be a funny thing. Ask a room full of dance studio owners whether they think they’re successful and you’ll probably get a hundred different answers. Some will talk about student numbers. Others will mention competition results. Some will point to the beautiful culture […]
Running a dance studio can feel incredibly busy while still leaving you unsure about how the business is actually performing. Classes are running. Teachers are teaching. Parents are emailing. Costumes are being ordered. Enrolments are coming in. Your calendar is full. But is the business growing? Are your classes profitable? Is your revenue moving in […]
Dance studio concerts are supposed to be one of the highlights of the year. Students get on stage. Parents see how far their children have come. Teachers watch their choreography come to life. The whole dance studio community comes together. But there’s a question dance studio owners don’t ask often enough: Does your audience actually […]
You spend time and money getting new people interested in your dance studio. You create social media content. You work on your website. You run dance studio marketing campaigns. You ask current families for referrals. Then it works. A parent sends a DM asking about jazz classes. Someone completes the enquiry form on your website. […]
Competition season can feel like controlled chaos. You’ve got dancers warming up, teachers rehearsing, costume changes happening everywhere and parents asking when their child’s section starts. Meanwhile, three different age groups seem to need you at exactly the same time. Then your dancers walk onto the stage. Of course you want them to do well. […]
Every dance studio owner wants to create routines that stand out. But here’s the truth: the routines people remember aren’t always the ones that win competitions. Sometimes, the most memorable performances are the ones that surprise the audience, tell a story or simply make people smile. In a recent episode of the Dance Principles United […]
“We’ve Always Done It This Way” Might Be Costing Your Dance Studio Thousands Every business develops habits. Some are intentional. Others quietly appear over time until they become “just the way we do things.” The trouble is, habits aren’t always helpful. In fact, one of the biggest obstacles to growth isn’t a lack of ideas. […]
Your Teachers Are Your Product (Whether You Realise It or Not) Ask most dance studio owners what business they’re in and you’ll hear answers like: “We teach dance.” “We build confidence.” “We create amazing concert experiences.” All true. But they’re not the complete picture. The real product your families experience every single week isn’t your […]
