Amanda Barr 0:07
Hey friends, Amanda, and Bec here with another episode of no bullshit business tips, tips that will help you grow the studio of your dreams if you take action on them right now.
Rebecca Liu Brennan 0:16
Absolutely. Now today, we wanted to talk to you about just revamping your brand and checking whether it's on trend apps and you know, like this can go from website logo uniforms. This your socials, there's so many different elements of where people will see your brand. And your current clients will see your brand. And the kids want to feel like they're wearing something cool. They want to feel like they're involved in something cool. And sometimes I think, you know, we get stuck in that old fashioned kind of feel to our brand. Absolutely.
Amanda Barr 0:47
And I think it's important to keep changing it and evolving it. Because we see that from, you know, the cool online companies, we see that from a lot of clothing brands and things like that, that they do new versions of their logos, the way they present themselves all the time, because fashions change and fashion changes quickly. So it's super important to be you know, really looking at that, and also reassessing, you know, we've talked before, and we were just talking a bit off camera about, you know, studios that we've worked with, that had, you know, logos or brands that no longer aligned with them, you know, something that was perhaps, you know, chosen 15 years ago, or 20 years ago or something, you know, for example, you know, a picture of a ballerina or a silhouette of a ballerina, when they're not actually a ballet studio, or perhaps a really pink writing where they actually have a lot of boys at their studio, and it's putting people off perhaps, you know, there's a whole heap of things that you could look at and not be afraid to like, give it a bit of a glow up, I think. I
Rebecca Liu Brennan 1:49
think that's the big thing. And if you think if some of the big brands, they would always be on trend with what's happening, like we were even talking about Coca Cola, and I'm just thinking like, if you saw Coca Cola in the 60s, and what the ads were like for that, and what the ads are like for now, they've obviously changed that up. And for some reason, as studio runners, sometimes we think that we should just keep it the same. But that's not going to work, you've always got to keep evolving and changing. Absolutely. So
Amanda Barr 2:15
if you're branding, if your colors, if your logo, if your website's looking a bit tired, it's time to give it a glow up. So you know, really think about how you can change that. And it doesn't have to be across the board with everything. I think that's sometimes where some studio owners get a bit stuck. And I know you're really big on this, right? Like you have different art uniforms with different versions of a logo. And that's so fine. It's not a big deal. It doesn't dilute your brand,
Rebecca Liu Brennan 2:41
no and unpopular opinion, we actually have different colors that we offer as well. And you know, we do different styles for different kids, which I think is really important too. But we're always on trend. We're always looking at what's cool right now. So I'll give you a perfect example. We all know that white fox is a big brand at the moment if you're watching it in the right time. And so we just bought out like some cool T shirts with writing that looks kind of like the white fox. Why? Because I know that my peeps are going to want to wear that they're all wearing those T shirts now especially my older kids. And so my brand is out there all the time. And I think just updating and finding those cool things that kids want to wear is a perfect way to revamp a bit. Absolutely.
Amanda Barr 3:22
So don't be afraid to give your brand a bit of a glow up today. We want you to take action on this right now. What could you do? What simple little thing can you do to kind of refresh that brand? Yeah,
Rebecca Liu Brennan 3:33
I think that's the key like just do one simple thing. You know, I know we talked to you about all the different things you could do choose one and take action on it and that's going to make the difference to whatever it might be it might be your logo, it might be your website needs a revamp that might be uniform. Just pick one. Okay?
Amanda Barr 3:51
Absolutely. We can't wait to see you take action on that. We can't wait to hear about it. If you do let us know below.
Rebecca Liu Brennan 3:56
Let's do this shit.
Transcribed by https://otter.ai
